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優特資訊

  • UTFOOD information

集約型發展模式或成烘焙產業未來發展方向

新聞摘要: Intensive development model or future development direction of baking industry

?? ? 走集約型發展路線,首先需要做到的是要轉變觀念,樹立長遠發展的觀念并制定可行的目標和計劃。同時,烘焙機械企業需要從價格競爭中走出來,轉向修煉內功。著重產品結構的優化、產品品質的提升、核心技術的掌握和創新以及企業品牌影響力的擴大。當然,這一系列轉變需要企業進行較多的資金投入,對此,烘焙機械企業也需要根據自身情況,對未來的投入產出比作出科學的預估,從而有選擇地投資,進行逐步過渡。

? ? ? 練好內功、加大科技投入是烘焙機械企業國際化的基礎。所有從事烘焙機械生產的企業應清醒地認識到,未來烘焙機械競爭的核心是科技含量。企業只有加強科技投入,不斷提升產品技術含量,開發安全有效、有特色的高技術產品,從低層次的價格戰和廣告戰中走出來,轉向高層次的技術戰,才能締造出品牌,走向主流市場。


To take the intensive development line, the first thing to do is to change the concept, establish the concept of long-term development and formulate feasible goals and plans. At the same time, baking machinery companies need to get out of the price competition and turn to practice internal skills. Emphasis is placed on the optimization of product structure, the improvement of product quality, the mastery and innovation of core technologies, and the expansion of corporate brand influence. Of course, this series of changes require companies to make more capital investment. For this, baking machinery companies also need to make scientific estimates of future input-output ratios according to their own conditions, so as to selectively invest and gradually transition.
The foundation of internationalization of baking machinery enterprises is to practice internal strength and increase scientific and technological investment. All enterprises engaged in baking machinery production should be soberly aware that the core of future baking machinery competition is the content of technology. Only by increasing investment in science and technology, constantly increasing the technological content of products, developing high-tech products that are safe, effective and distinctive, coming out of low-level price wars and advertising wars, and turning to high-level technology wars, can enterprises create brands and move to the mainstream market.

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